Building a Successful E-Commerce Store

Quick Takeaways

Built a fully customized e-commerce store with WebStarts
Automates tax, shipping, and customer management for efficiency 
Offers seamless product customization without third-party apps

Company Name
Heartland Table Pads

Industry
E-Commerce & Custom Manufacturing

Webstarts Features Used
Analytics
Business Email
Form Builder
Live Chat
Membership
Store

About The Company
Founded in 2012, Heartland Table Pads specializes in high-quality, customizable table pads designed to protect and enhance dining surfaces. With a fully tailored online store powered by WebStarts, the company offers seamless product customization, automated tax and shipping calculations, and efficient customer management. By choosing WebStarts, Heartland Table Pads has built a scalable, easy-to-maintain e-commerce platform that delivers a smooth shopping experience for customers nationwide.

 

The Challenge

Finding The Right E-Commerce Platform For Custom Products

 

When Don launched Heartland Table Pads, he needed a flexible, reliable e-commerce platform that could handle custom product options, tax and shipping automation, and customer management—all while being easy to update and maintain.

Many traditional e-commerce platforms were either too restrictive, requiring workarounds for custom orders, or too complex, making it difficult to manage day-to-day operations without technical expertise. Don needed a scalable solution that allowed him to create a large, fully customized online store without the hassle of coding or expensive third-party integrations.

"We needed a platform that could handle our unique product customization options while also making it simple to process orders, track customers, and automate taxes and shipping," Don explains.

 

 

 

 

The Solution  

A Customizable, All-In-One E-Commerce Store

 

In 2012, Don discovered WebStarts’ Store feature, which provided the perfect balance of customization, automation, and ease of use. Unlike other platforms, WebStarts allowed Heartland Table Pads to:

 

 Offer custom product options directly on the site, ensuring customers could personalize their orders easily

 Automate taxes and shipping calculations, reducing manual work and ensuring accurate pricing

 Manage customers and orders efficiently, keeping track of sales, inquiries, and repeat customers in one place

 Build and maintain a large, fully customized e-commerce site without relying on external developers or complicated third-party apps

 

"WebStarts gave us the flexibility we needed to create a store that works for both us and our customers. The built-in tools make it simple to manage everything from product listings to order fulfillment," Don says.

 

 

 

 

The Results

A Scalable, High-Performing Online Business 

 

Since adopting WebStarts, Heartland Table Pads has grown into a highly successful online business, providing customers across the U.S. with high-quality, customizable table pads. With a streamlined, user-friendly platform, Don and his team can focus on delivering great products and customer service—not fighting with their website.

"Our store has been running smoothly for years, and WebStarts continues to provide the tools we need to scale. Whether it’s adding new products or managing orders, everything is straightforward and hassle-free," says Don.

By leveraging WebStarts’ e-commerce capabilities, Heartland Table Pads has created a professional, efficient online store that not only meets their needs but exceeds customer expectations.