Growing An Online Hunting & Outdoor Store

Quick Takeaways

Built an easy-to-manage online store without tech headaches
Expanded product catalog to keep customers engaged
Automated shipping & tax calculations for a smooth shopping experience

Company Name
More Wildlife

Industry
E-Commerce (Outdoor & Hunting Supplies)

WebStarts Features Used
Analytics
Blog
Form Builder
Store

About The Company
Founded by Mike Farnham, More Wildlife is an online store dedicated to helping hunters and outdoor enthusiasts create thriving food plots and access top-quality hunting gear. From premium seed products to trail cameras and ATV equipment, More Wildlife continues to expand its catalog, ensuring customers always find the tools they need for their outdoor adventures. With a powerful yet easy-to-use e-commerce platform from WebStarts, Mike manages his entire business seamlessly—without the need for technical expertise.  

 

The Challenge

Building An Easy-To-Manage E-Commerce Store For An Expanding Product Line

 

When Mike Farnham launched More Wildlife at morewildlife.net, he had a clear mission to provide high-quality seed products that help hunters and outdoor enthusiasts create food plots for wild game. Over time he expanded his services to offer hunting-related gear, including trail cameras, ATV equipment, and continuously expands his product catalog to keep customers engaged and coming back.

However, as an outdoorsman rather than a tech expert, Mike faced a major challenge—finding an e-commerce platform that was simple to use while still being powerful enough to support a growing business.

"I needed a store that was easy to manage without a steep learning curve. I’m more at home in the woods than behind a computer," Mike admits.

 

 

 

The Solution

An Intuitive And Scalable E-Commerce Platform With WebStarts

 

WebStarts proved to be the perfect solution for More Wildlife. With WebStarts, Mike was able to:

 

 Quickly set up a professional online store without needing advanced technical skills

Easily add new products and categories as his business expanded

Automate shipping and tax calculations, saving time and reducing errors

 Use built-in design tools to create a website that looks great without hiring a designer

 

"WebStarts makes it easy to run my store. Whether I’m adding new gear or tweaking my website, I can do it all without frustration," Mike says.

 

 

 

The Results

A Thriving Outdoor E-Commerce Business With Loyal Customers 

 

Thanks to WebStarts, More Wildlife has grown into a go-to online store for hunters and outdoor enthusiasts. With a website that evolves alongside his business, Mike has successfully:

 

 Expanded his product catalog, keeping customers engaged and coming back for more

 Managed everything himself, without needing a team of web developers

 Provided a seamless shopping experience, making it easy for customers to find and purchase products 

 

"WebStarts gave me the tools to turn my passion into a business. The platform just works—it lets me focus on my products and customers instead of worrying about website headaches," Mike shares.