People will buy things from people who they know, like, and trust. You have a limited opportunity to get to know people, especially when you're doing something like selling online. So what type of things can you do to get customers to know, like, and trust you online?
1. Keep your website up to date.
The first thing you can do to get people to know, like, and trust you is to keep your website up to date. If your website looks like a ghost town it's going to be hard to capture someone's trust. They're going to hit the back button in their browser and never look back. This is why it's important to have a website builder like WebStarts that makes it easy for a business owner to make edits and changes to their own site rather than relying on a web developer.
Web developers rarely move with the same sense of urgecy as the business owner. So having the ability to make your own updates ensures when people come to your website they know somebody is on the other end. This will get you to the point where people can get to know and like you.
2. Be responsive when your customers need support.
It should go without saying that when people contact your company, responding quickly is a bonified way to get them to know, like, and trust you. There are so many non-responsive businesses on the web, this becomes a super easy way to win customers.
3. Include logos and endorsements on your site.
When people come to your website they're going to skim the contents. Studies show very few people will slow down and read more than just the highlights of a page. That's why it's important to include familiar logos and endorsements. Seeing a recognizeable logo or an endorsement will gives people confidence in your page.
4. Include customer tesimonials on your site.
Testimonials are another great way to get people to know, like, and trust you online. They show that you've had real cusotmers and that you've made them happy. If you don't have any testimonials email your cusotmer base and ask them to give you a few or call them on the phone and ask if you can quote them on your site. If you don't yet have customers give your products or services to someone in return for their honest feedback. You can then quote those people on your site.
5. Be human when people interact with your business.
If you want to get people to like you try being human in your communications. If you come across as a bot or a script you're not going to be as well liked.