Here's where it's time to know a little bit about design. You need to create a website that...
1. Has symmetry
Make it look like there's an equal number of things.
Put the important things at the top of pages and make them bigger.
Put an equal number and sized elements across from each other pages.
Try to keep equal distance between elements.
Things should be connected by imaginary lines.
There has to be enough contrast so people can see the difference between the foreground and the background.
Put the same stuff in the same place on each page.
Put space between things so it's no overwhelming to look at the page.
Put white space around the things you want draw attention to.
Elements should be the same size as other, similar elements.