The first thing you need to make money online is a website. Your website is the cornerstone to your online business. It's important you get a website you're able to edit yourself. If you hire a web designer you'll spend a lot of money and you'll never be able to react to the changing market conditions fast enough. You can use a free website builder like WebStarts.com. The second thing you need to make money online is targeted web traffic. The best way to get targeted traffic is through Google and other search engines.The third thing you need to make money online is a form to capture leads. Most people will come to your website, browse around, and then leave. Try giving away something of value to your site visitors in exchange for their email address. The fourth thing you need to make money online is an email marketing campaign. Because people are so quick to forget about your website it's important that you follow up via email on a regular basis. This reminds them your website exists and what it is you're selling.The fifth thing you need to make money online is a way to take money. Having a PayPal account isn't enough. Most people know anybody can get a PayPal account so it doesn't provide a lot of credibility. At minimum your website needs to accept visa, mastercard, amex, and discover. The sixth thing you need to make money online is a way to take care of your customers and deliver your product. It's important to have a good backend database so when a customer calls or emails in to check on the status of their order you're able to give them the information. Taking good care of your customers is the secret to making money for all businesses. The seventh thing you need to make money online is a way to track your results. You need to know where your web traffic is coming from, where it's going, what's working, and what's not. A good tracking software will prevent you from wasting tons of money on advertising and keep you making money.